SEO Growth Roadmap
Roadmap Objective
The objective is to grow qualified inbound demand by improving content quality, technical consistency, and trust signals across high-intent pages. The roadmap is execution-oriented: every activity is tied to a measurable SEO and conversion outcome.
90-Day Plan
- Weeks 1-2: Repair trust-critical issues, standardize metadata/schema, and fix indexation boundaries.
- Weeks 3-6: Publish high-intent service pages and refresh location pages with city-specific utility.
- Weeks 7-10: Improve internal links, add comparison content, and strengthen conversion pathways.
- Weeks 11-13: Expand evidence pages (case studies/process pages) and optimize pages with low CTR.
Decision Rules
- No page gets published without unique intent and practical buyer value.
- No testimonial block goes live without source verification and approval.
- Every SEO change should be traceable in KPI reporting within two cycles.