| Impressions | Total search impressions on target pages | Google Search Console | +10% MoM |
| Clicks | Organic clicks to money pages | Search Console | +8% MoM |
| Average Rank | Average ranking for primary keywords | Search Console/Rank tracker | Top 20 to Top 10 progression |
| Leads | Qualified organic form or call leads | GA4 + CRM | +15% MoM |
| Lead Conversion Rate | Leads / organic sessions | GA4 | 2% to 5% target band |
| Backlinks | New quality referring domains | Ahrefs/GSC | 5-10 per month |
| Indexed Pages | Total pages indexed successfully | Search Console | >95% of submitted pages |